Tuesday, March 3, 2015

Willow Smith spread for CR Fashion Book Issue 6 (Photos)

By: Farrah Estrella
Willow Smith 
Willow Smith looks beautiful in this spread for CR Fashion Book Issue 6, I can't believe she is only 14,wow! 
About the spread:
Creative direction Lisa Eisner
Photographs by Bjorn Iooss
Fashion MaryamMalakpour
Makeup Steven Aturo
Hair Marcia Hamilton
Manicure Emi kudo

Willow Smith

Willow Smith

Willow Smith

Florida based retailer Bealls launching new concept store called ‘Bunulu’

By: Farrah Estrella

Florida based retailer Bealls is launching a new concept store called “Bunulu” that aims to fill the gap between department stores and retailers.

Bunulu pronounced Boo-new-lou, is an Aborigine name that means “A place of water”.

The new concept store, whose motto is “Land, Water and Style”, is going to carry outdoor activewear, beachwear and accessories. President of Bealls department stores Lorna Nagler will be heading up the launch of Bunulu because of her marketing and merchandising experience. She previously worked as president and CEO of Christopher & Banks, president of Lane Bryant and Catherines', and she also held management roles at Kmart and Kids R Us.

Bunulu is schedule to open in the Fall of 201 5. For more information visit www.bunulu.com.

Follow them on Instagram: @Bunulu


Spotlight on full figured intimate apparel company ‘Curvy Couture’

By: Farrah Estrella
Curvy Couture

We want to shine a spotlight today on full figured intimate apparel company “Curvy Couture”. 

Founded in 2012 by designer Dora Lau, Curvy Couture aims to enhance a woman’s curves and make her feel glamorous and sophisticated.
Lau, founded her company Dora L International, INC. in 1991 and she and her team have worked with companies such as: Soma, Nordstrom, JCPenney, Lane Bryant, Victoria’s Secret, TJMaxx among others, before she decided to launch her own label Curvy Couture.

The Curvy Couture line was inspired by screen sirens like Ava Gardner, Marlene Dietrich and all of that old Hollywood glamour, as well as Lau’s own background. Her family owned a record producing business in Hong Kong and she helped them with the styling and dressing of the performers. Working with performers gave her the crucial foundation that she needed to understand the different body types and sizes. She also attended the Fashion Institute of Merchandising and Design in Los Angeles where she graduated Valedictorian.
Not only is Lau’s brand Curvy Couture sophisticated and glamorous but the company uses the most advance technology and innovative materials to provide full figured women with the perfect fit and comfort. They have a wide range of sizes in bras from a 36C to 44H.

They also offer a loyalty program for their customers where they can enjoy discounts and promotions including Bra giveaways and $10 off their first purchase. Click here to found out more about it>> http://www.curvycouture.com/customer/account/create/

For more information on Curvy Couture visit their website at www.CurvyCouture.Com.

Curvy Couture

Curvy Couture

Curvy Couture


Sunday, March 1, 2015

EFR Backstage Report: Dolce & Gabbana RTW Fall 2015 Show in Milan

By: Farrah Estrella

This year here at EFR we promised to bring you new and exciting content that you would enjoyed. One of those things are backstage photos from the big fashion weeks from around the world (New York, London, Milan and Paris).

As much as we love looking at those head to toe shots of the models, fashion is also about the details. We kicked off EFR Backstage Report by showing you some backstage pictures of the Dolce & Gabbana RTW Fall 2015 fashion show in Milan.

Dolce & Gabbana is notorious for their attention to detail, from the hair, the handbags to the shoes, we can assure you that you are going to love looking at these shots and having this backstage access.

Check it out!!

***Photo Credit Sonny Vandevelde/Indigitalimages.com

Friday, February 27, 2015

EFR exclusive interview with Jose Solis Vice-President of Design at David’s Bridal

By: Farrah Estrella
Designer Jose Solis Creative Director of David's Bridal 
Hola Estrellitas!!

Today I did an exclusive interview with the Creative Director and Vice-President of Design for David’s Bridal Jose Solis at the David’s Bridal store in Tampa, Florida.

David’s Bridal is one of the premier U.S stores that specializes in wedding gowns and formal wear sizes 0 to 26. They also have mother of the bride dresses, bridesmaids dresses, accessories (shoes, jewelry etc.) and everything that a bride needs for her special day. David's Bridal was founded in 1950 by David Reisberg, the mega store chain started as a small boutique in Ft. Lauderdale, Florida and it has grown into what it is today.

Five years ago when I got married, I purchased my wedding dress at David’s Bridal and it was a wonderful experience, one that I will never forget. 

Designer Jose Solis and his New York based team are in charge of making sure that the company always has the latest trends and styles for the wedding seasons. 

Jose has an extensive resume having worked for Oscar de la Renta and Bill Blass before coming to David’s Bridal. Check out our exclusive interview with Designer Jose Solis below.

1.     Tell us about David’s Bridal new Spring 2015 Collection?
We are focusing on our brand affiliation and re-branding, for Melissa Sweet for example we deconstructed her line a little bit, we soften the look, made it more romantic, eerie and light. We made thinner cups, French seams; we have a brand new fit that is more couture but still keeping the price affordable.

2.     What are some of the hottest trends and styles for the 2015 Spring/Summer wedding season?
Separates!! They are a huge trend, crop tops with big skirts with pockets. The 2 piece wedding gowns are more individualistic, creative; it allows women to showcase more of their personal style. Black and White dresses (such as Vera Wang and the Zac Posen dresses), low backs are another hot trend, and it is very sexy. Long sleeves and curve hugging dresses are coming back, here at David’s Bridal we celebrate women’s curves. Another trend is jumpsuits, they are very popular with our brides an also tier lace dresses such as this one is chantilly lace. 

For bridesmaids, one of the biggest trends is wearing the same color dress but in different styles, to reflect each one of their personalities and personal style. Another hot trend is tunnel dressing which is sort like creating a color wheel, telling a story with different shades of the same color starting from light to dark. 

3.     Tell us a little bit about your design inspiration and process?
It’s a combination of many things. I work with a team of 8 designers and we share ideas, it takes about 9 months for each collection. We start by creating mood boards for every designer. I also go to vintage stores, I travel the world for inspiration and I go to the fabric show in Paris.

4.     David’s Bridal is debuting a new “Jewel” collection, tell us about it?
The new Jewel collection is a little bit more embellished, celebratory and classic but we are still keeping that all American look.

5.     We like to end our interviews by asking our guests for a favorite quote or some words of wisdom, what is yours?
“We can never sell a dress to a Bride, the dress picks her”.

For more information on David’s Bridal visit their website at www.davidsbridal.com.

Wednesday, February 25, 2015

Stella Jean Fall RTW 2015 at Milan Fashion Week

By: Farrah Estrella
Stella Jean Fall RTW 2015
Stella Jean showcased her Fall RTW 2015 collection today at Milan Fashion Week.

Stella has become synonymous with prints and separates. Every piece in her head to toe looks could be worn separately to make a totally different outfit. I love the way she mixed the prints with the different textures and patterns.

I am a huge fan of prints and Stella Jean is the prints Queen in my opinion. In this collection she added coats and sweaters in heavier fabrics such as wool mixed with her signature African prints.

Check out some of favorite looks from the collection below

Shop Stella Jean at www.stellajean.it.

Stella Jean 

Stella Jean