Friday, August 22, 2014

Shola Designs Trunk Show at Elizabeth's Boutique

By: Farrah Estrella
Shola Yusuf of Shola Designs
Shoe designer Shola Yusuf of Shola Designs held a trunk show today at Elizabeth's Boutique in St Petersburg, Florida.

Also in attendance was designer Susan Elias showcasing her latest collection as well as designer Barbara Marie Ann of BB's Handmade Clutches.

Boutique owner Elizabeth Nowak was super happy to have all of these great up and coming designers in her store. The store was crowded with customers who came to meet the designers face to face while enjoying champagne and Hors D'oeuvres.

Check out pictures from the event below.

For more information on Shola Designs visit her website at 

For information on Elizabeth's Boutique visit her website at

Tuesday, August 19, 2014

Just My Size introduces new Bra with pockets

By: Farrah Estrella

Plus size apparel brand Just My Size (JMS) is introducing an innovative new Bra with a pocket. The new Bra has a hidden pocket that is perfect for holding your cell phone, credit cards, cash or ID.

I was first introduced to the Bra back in June when I attended the JMS 30th Birthday Party in New York City during Full Figured Fashion Week 2014.

Just My Size conducted a survey called “Passion for Plus Survey” and found that 39% of the women who responded to the survey, stash items in their bras.

The bra will hit the website later this month as well as the website. Priced under $17 dollars, it is quite a bargain, don't you think?.

Do you stash items in your bra? What kind of items do you put in yours? Let us know, leave your comments below.

For more information and to purchase Just My Size merchandise visit and

Monday, August 18, 2014

Lela Rose for Lane Bryant coming Summer 2015

By: Farrah Estrella
Lela Rose for Lane Bryant

After two very successful designer collaborations with Isabel Toledo and Sophie Theallet, plus size retailer Lane Bryant announced the name of their third designer collaboration with Lela Rose.

American designer Lela Rose is known for her beautiful prints and embellished fabrics. Her clothes are very feminine, sophisticated and are sold in most of the mayor high end specialty stores such as Nordstrom, Bergdorf Goodman, Neiman Marcus and Bloomingdales. 

Lela Rose had this to say about the collaboration: “I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant’s inspiring base of customers".

In a press release about the collaboration Linda Heasley, CEO of Lane Bryant had this to say: “Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer”.

We can see from the sketch that was released that we can surely expect beautiful dresses in printed fabrics that will be perfect for Summer.

The new limited-edition Lela Rose for Lane Bryant collection is expected to come out in the Summer of 2015. It will be available in stores and online starting at size 14.

What do you guys think of this collaboration? I am super excited!! 

Designer Lela Rose

Lela Rose Spring 2014 Collection

Sunday, August 17, 2014

Idia Models & Talents 2nd Annual Grand Gala Anniversary Fashion Show 2014

By: Farrah Estrella

Tampa’s premier modeling and etiquette school Idia Models & Talents, held its “2nd Annual Grand Gala Anniversary Fashion Show” today at the exclusive Tampa Garden Club located in the Bayshore area.

Idia Models & Talents was founded by Venezuelan born Gwen Nana in 2012. Since its foundation the school has grown in popularity and size because of its diverse workshops and classes that include: modeling, makeup and nutrition as well as other topics such as self-esteem and image.

This year’s participating designers were:

1.    All Bride to Be, LLC and Formalwear
2.    Darci Alicea
3.    The Platinum Zipper
4.    Tristan Styles

The show also counted with the participation of “Sol Caribe” a Tampa based musical group known for its Latin fusion.

Take a look at pictures from the show below. For more information on Idia Models & Talents visit their website at

The 2014 “Spectacular Sweet-Quinces Showcase” in Tampa

By: Farrah Estrella

The 1st Annual “Spectacular Sweet-Quinces Showcase” was held today at the Centro Asturiano de Tampa.

The event’s goal was to showcase local party planning professionals, give the consumer ideas and help them find everything they need to host the perfect party all in one place. From the caterer to the cake itself, to the photographers, the DJ, the gown etc. Everything you need to have the perfect party or event is all at the showcase.

The show had more than $10,000 dollars in prices and giveaways including 5 designer gowns, 2 cakes (value at $500 each), a stay at the Hilton Hotel that included tickets to Busch Gardens Tampa, a modeling course, 10 Columbia Restaurant gift certificates and more.

It was hosted by Model and Telemundo Tampa host Raengel Solis and reality star of the ABC show the Bachelor Pad 3 and The Bachelorette Season 7 contestant Nick Peterson.

Half of the proceeds of the show benefited the Make-A-Wish Foundation of Central and Northern Florida. The show was produced by Nu Sobel and Let’s Make It Extraordinary, LLC.

Take a look at pictures from the event below.