Sunday, November 23, 2014

The 2014 American Music Awards Red Carpet (Photos)

By: Farrah Estrella
The American Music Awards 2014

Check out red carpet photos of the 2014 American Music Awards below. Which one is your favorite look?

Rita Ora

Danai Gurira 

Selena Gomez


Heidi Klum


Mary J Blige

Kelie Jenner 

Jordin Sparks 

Jennifer Lopez

****Photo Credit Jason Merritt/Getty Images 

Saturday, November 22, 2014

Spotlight on '2yungkings' : The most stylish kids on Instagram

By: Farrah Estrella
While scrolling through none other than Vogue Magazine's Instagram page, I stumbled upon these cute twins and immediately I thought I have to share these pictures.

With over 63 thousand followers on Instagram as we speak and that number is growing by the minute, these twins style is taking Instagram by storm. We assumed that they are dressed by their mother and if she is not a stylist, she needs to become one. 

2yungkings are certainly taking kids clothing to the next level with their swag and unique style.

Check out some of our favorite looks from their Instagram page below, follow them on Instagram @2yungkings.

***All photos courtesy of @2yungkings Instagram Page

Friday, November 21, 2014

Plus size brand Ask Fashion launches ‘kickstarter’ campaign to fund next collection

By: Farrah Estrella

Hola Estrellitas!!

I have always been a supporter of new up and coming designers and this particular designer is no exception. I met Amanda Koker owner of Ask Fashion during Full Figured Fashion Week 2014 in New York, at a press meet and greet and she was very friendly and approachable. 

When I heard about her "Kickstarter campaign to help her fund her Spring/Summer collection I felt I needed to help her and share it with all of you.

ASK Fashion is promising to bring you a collection of edgy prints, classic shapes and kick ass style for plus size women sizes 14- 28.

Amanda has some great prizes for the people that help her fund her collection including an Ask Fashion dress, tote, beanie, scarf and more depending on the amount of your donation. She also has a breakdown of where the money will go once it is collected on the kickstarter campaign page.

Check out her Kickstarter campaign below for more details, click on the link:

One thing I like about her campaign is that if she gets funded she will manufactured all of her garments in the USA to make sure that the quality is good but also to help with jobs and help boost the local economy.

Amanda also has big plans for Ask Fashion, she wants to expand her production abilities, print her own fabrics, showcase her line during New York Fashion Week, upgrade her website, build her own e-store, expand into new markets, and compensate photographers, models, assistants and web developers, etc. with a fair wage for their services. As you know all of that takes money and for an up and coming designer, it could get very costly.

You can help Ask Fashion by Amanda Koker reach their goal by donating as low as $1 to her Kickstarter campaign.

Follow Ask Fashion by Amanda Koker journey on social media in the following channels:

Twitter: @askfashion

For more information visit their website at

Amanda Koker of ASK Fashion
ASK Fashion LOGO

Wednesday, November 19, 2014

EFR pick of the day: Ambrosia Plus Size Dress in Midnight Navy

By: Farrah Estrella

We are totally in love with this dress from IGIGI that is why is EFR pick of the day:

 Ambrosia Plus Size Dress in Midnight Navy,click here to 

Kendall Jenner named the face of Estee Lauder

By: Farrah Estrella
Kendall Jenner photo by Patrick Demarchelier

Model and reality star Kendall Jenner has been named the new face of cosmetics giant Estee Lauder. As part of her contract she will appear in TV, digital and print ad campaigns for the brand.
Kendall, 19, had a breakout year this year, she walked in all mayor fashion weeks for designers such as Chanel, Balmain, Pucci, Fendi, Marc Jacobs and Givenchy just to name a few.
It is a great move for Estee Lauder, the company is trying to appeal to a younger audience and hiring Kendall does exactly that. She is young, beautiful and a social media powerhouse.

As part of the Kardashian family, she practically grew up in front of the camera in reality shows.
With over 16 million fans on Instagram and more on Twitter, she can surely engage and bring the Estee Lauder brand to a younger demographic.

Check out pictures below of her recent spread for Vogue Magazine. What do you guys think?

**Model Kendall Jenner
**Photos by Patrick Demarchelier for Vogue Magazine


Tuesday, November 18, 2014

Full Figured Fashion Week returns better than ever to NYC in 2015

By: Farrah Estrella

FFFWeek 2014 Photo Credit Estrella Fashion Report

Full Figured Fashion Week (FFFWeek) is returning to the fashion scene in 2015 better than ever. In a press release out today the event returns with a “dramatic makeover and renewed vigor”.
Last year’s FFFWeek finale was bittersweet, bloggers, brands, models and industry insiders were sadden by the news that it will be its last year. Full Figured fashionistas came from all around the world to attend the week event in New York City.

But that is all in the past now, next year’s Full Figured Fashion Week will be the 7th installment of the show produced by Gwen DeVoe and her DeVoe Signature Events company.

DeVoe said about the rebirth of the event “We are excited to re-launch FFFWeek in 2015 with a new presenting sponsor, whose name will be revealed in January 2015. The 2015 event promises to further push the boundaries of plus size fashion with the inclusion of more indie designers, high end brands and the additional support of industry taste-makers”.

The countdown to the 2015 Full Figured Fashion Week begins as the Casting Tour will go on the road again starting on January 10th to the following cities:

January 10, 2015 – New Orleans, LA

January 24, 2015- Atlanta, GA

January 31, 2015-Miami, FL

February 7, 2015- Houston, TX

February 21, 2015- Los Angeles, CA

February 28, 2015- Toronto, Canada

March 7, 2015- Nashville, TN

March 21, 2015- New York City, NY

Save the dates as the show will go on June 14-20, 2015.

For more information visit

 See you in New York!!..=)

Final casting for Ms. Full Figured HBCU™ 2014 Fashion Showcase Announced

By: Farrah Estrella

Attention plus size models, the Ms. Full Figured HBCU™ Pageant is looking for Plus models and college students sizes 14-24 for their inaugural fashion showcase debuting March 2015.

There is no fee to audition and there is no height requirement. All models and students must bring a full body shot and a heel 3 or more inches that they can walk in. 

The Ms. Full Figured HBCU™ Pageant was created to showcase the beauty of plus size college students that attend Historically Black Colleges and Universities (HBCUs) by empowering them to embrace their physical attributes, reaffirm their self-worth, and impact their communities.

The event was created by Tonya Giddens, a former plus model that attended the prominent Historically Black College/University Norfolk State University. Tonya is also the Beauty Director of Full Figured Fashion Week®, the groundbreaking and highly successful fashion event dedicated to showcasing the visibility of plus size women, since its inception in 2009. 

Casting Information:

The casting will be held Saturday December 6, 2014 at the esteemed HBCU 
Howard University 
Armour J. Blackburn Center
2397 Sixth Street NW, Room 148 
Washington, DC 20059
from 1pm to 5PM

For more information visit or call (347) 770-5569.

Good luck everyone!!